A common problem OTAs face is how their hotel room offering is displayed. Because of the lack of room name standardization, often
times the same room can be displayed to the customer multiple times with varying descriptions. This lowers the quality of the user
experience and can lead to loss of bookings and retention issues.
Mapping.Works - Rooms changes this reality. It enables unification and standardization of room/rate offers, meaning one listing
for each room type, without repetition. Each offer for that room is compared and unified with a standardized name, images, and room and
rate descriptions. These changes enable new filtering options and hyper personalization for your end-users, leading to substantially higher
conversions.
OTAs can also take advantage of new pricing capabilities made possible using room and rate mapping. With the ability to accurately
compare rooms and rates, OTAs gain visibility into market pricing and can create markups that are dynamic instead of fixed. This means
that markups can change as market pricing changes to increase profitability.
A better customer experience, more quality control over your inventory, and dynamic pricing capabilities are all made possible
with Mapping.Works - Rooms , ultimately giving you a competitive edge.
Standardize room data, images and descriptions, so you and your customers can compare rooms accurately.
Improve customer retention with well organized, and content rich search results for your users.
Create personalized customer experiences with advanced filtering options made possible with room mapping.
Establish pricing dynamically based on actual market pricing to increase the potential for conversion and maximize profitability on each booking.
THE ESSENCE OF ROOM MAPPING
An overview of Mapping.Works Rooms by Ian Arroyo,
VP Business Development.
