A typical hotel search result page for meta search engines often includes a range of non-matching offers under a single hotel room
that customers have to sift through Mapping.Works - Rooms is an API service that receives room content from any source and returns
it in a normalized and categorized output, in real-time. Utilizing this fully automated solution, your room offers will be
comparable, matchable, and displayed in an organized manner, so your customers can make easy decisions. This ultimately enhances
the end user experience and is known to increase conversions by 2X.
Our innovative approach to room mapping is based on the experience we have gained over 8 years of collecting and analyzing
inventory data using 30 room attributes. This has allowed us to create virtual hotel and room blueprints that Mapping.Works - Rooms
uses to map out rate plans and room descriptions.
The level of control and structure that room mapping gives you opens up the potential of an entirely new meta search
business model, one that allows you to substantially increase your profits. With the hyper-filtering and selectivity that room
mapping enables, you will be able to setup a new bidding structure for the order in which your affiliates’ offers appear in search
results.
You can also offer added value to your partners by giving them the ability to directly target their relevant audiences.
For instance, if an affiliate specializes in corporate travel, it will be in their best interest to bid high for appearing first
on hotel room search results for a single occupancy room with free WiFi and lounge access. This boosts your affiliates’ conversions,
and increases your earning potential because of the higher bid and the competition it will drive.
Room mapping and its impacts is a complex topic. Reach out to learn about how it can affect your business.
Unify and standardize all your room information and names into a single format and offer your users the best room based on their values.
Provide your partners with the ability to target end-users with increased filtering capabilities to increase chances of conversion.
Enrich your content and provide a better user experience, boosting conversion rates by 2X or more.
Create a new avenue for income with a business model based on affiliate bids that are more targeted to specific search criteria.
THE ESSENCE OF ROOM MAPPING
An overview of Mapping.Works Rooms by Ian Arroyo,
VP Business Development.
